Laura miller

media & communications specialist

Passionate about People, Communication, and Identity |

Startup Enthusiast |

Storyteller | 

Curious about how new media is shaping culture & experience from the most local to global of scales |

SKILLS                                                               

WRITING | RESEARCH |

DIGITAL STRATEGY |

SALES | BUSINESS DEVELOPMENT |

MARKETING | PUBLIC RELATIONS|

ACCOUNT MANAGEMENT |

SOCIAL MEDIA MANAGEMENT |

DIGITAL ANALYTICS | 

EXPERIENCE

KENJI APP | Marketing & Growth Director

May 2016 - Present

BRAND IDENTITY | Vision + Voice Development, Pitching, Presentation, Creation of Target Personas, Content Strategy Creation

STRATEGIC MARKETING EFFORTS | Content Management & Promotion, Case Studies, Digital Trust Markers, Reporting & Analytics

SOCIAL MEDIA MANAGEMENT | Facebook, LinkedIn, Twitter & Instagram

UEL ZING | Business Development & Sales

March 2016 - Present

NEW BUSINESS | Brand Ambassador, Prospecting, Lead Generation

MARKETING | Influencer Marketing, Inbound Content Creation, Student Ambassador Program Coordinator, Event Planning

PROJECT MANAGEMENT | Sprint Planning, Roadmap Development, Market Research

MAVENLY | Business Development & Sales

September 2015 - March 2016

SALES | Creation of Sales Cycle, Prospecting, CRM Mgmt., Email Marketing, Cold Emails / Calls, One-Pagers, Pricing Sheet, Services Presentation

MARKETING | Social & Digital scheduling, Content Creation, Event Planning

NEW BUSINESS | Lead Generation, Pitching, Presentation

VISION CASTING | Brand Story, Development of Agency Services

ADPROVAL | Account Manager
April 2015 - March 2016

PRODUCT DEVELOPMENT | Agency Market Research & User Testing, Campaign Feature Updates

MARKET RESEARCH | Competitors, Conferences, Enterprise Partnerships, Influencer Management Software

DATA COLLECTION & PRESENTATION | Campaign Data Collection & Reporting

ACCOUNT MANAGEMENT | Client Communication, Marketplace Onboarding & Management, Campaign Coordination, Case Study Creation

INFLUENCER MANAGEMENT | Targeted, engaged & tracked over 500 Influencer Relationships with 30+  Brands

FIREBELLY MARKETING | Content Creator
June 2014 - December 2014

CONTENT CREATION | Beckman Coulter LinkedIn lead generation campaign

BRAND MANAGEMENT | Company Blog Writing & Social Content Creation

WEBER SHANDWICK | Public Relations Account Management Internship
May 2012 - August 2012

COMPETITOR ANALYSIS |  ALDI Grocery Store Competitors

CONTENT CREATION | Refuel with Chocolate Milk, Got Milk? Olympics 2012 campaign

MARKET RESEARCH | Motorola Motoactive, Google

PITCHING | Pepperidge Farm, ALDI, Motorola Placing client press releases in various media outlets

EDUCATION

INDIANA UNIVERSITY | August 2011 - May 2015

Bachelor of Arts | Spanish Literature 

Bachelor of Science | Anthropology

3.75 GPA

UNIVERSIDAD DE BUENOS AIRES | Fall Semester 2013

Facultad de Filosofía y Letras | Departamento de Antropología Cultural

IU HONORS SPANISH IMMERSION PROGRAM | June - July 2010

Oviedo, Spain

INTERESTS, ACTIVITIES & AWARDS

ANTHROPOLOGY | Hutton Honors Summer Research Grant, May - July 2013

ART | John Whittenberg Outstanding Committee Member Award, Assistant Director, Canvas Creative Arts Committee 2012-2014

BIKES | Women’s Little 500, Wing It Cycling, 3rd Place 2013, 4th Place 2012

COMEDY | Awkward Silence Comedy IUB, Improv Performer 2014-2015

MOUNTAINS | Alps, Andes, Rockies, Southern Alps | Skier | Hiker |

MUSIC | Cello, 11 years | Singer, 15 years

SPANISH | Fluency